Project Deadlines are Elastic by Value

This article is taken from Allan Kelly’s new book: “Continuous Digital: An agile alternative to protest” – also known as “The #NoProjects book” and is reproduced here with permission.
“Nothing in life is to be feared; it is only to be understood. Now is the time to understand more, so that we may fear less.” Marie Curie
The question, the ultimate question, the brutal question:
When will it be ready?
I’m sure every reader is familiar with this enquiry. But actually, it is the wrong question, a better question is:
When do you need it by?
When you think about it “when” is just another parameter that accompanies “what.” The available time is one of the constraints software engineers work under since there are many potentially different solutions to the “what” questions “when” is just one of the constraints to selecting, and designing, a solution.

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